Wide Angle G-Lens

Experience Sony’s latest lens technology with the professional-quality G Lens. Engineered for superior optical performance, Sony G lenses deliver brilliant, accurate colour reproduction and sharp, amazingly detailed images. In addition, the 29.8mm lens offers a very wide angle of view. The six bladed iris offers superb shallow depth of field videography.

10x Optical / 120x Digital Zoom

10x optical zoom helps to bring the action close up from far away. In addition, Digital Zoom Interpolation means that digital zooming (up to 120x) is clearer, with less distortion than previous types of digital zoom.

Optical SteadyShot Image Stabilisation with Active Mode

SteadyShot image stabilisation with Active Mode represents the next step forward in Sony image stabilisation technology. Active Mode improves on existing SteadyShot image stabilisation by allowing the camera to compensate for greater degrees of camera shake and deliver a stunning level of image smoothness.

1/2.88″ Back-Illuminated “Exmor R” CMOS Sensor

Experience low-light sensitivity with improved image clarity and drastically reduced grain with the back-illuminated “Exmor R” sensor. “Exmor R” technology captures footage with high resolution and high sensitivity, while the advanced Sony BIONZ Image Processor improves camera response time and screens out noise to help ensure that the signal from each pixel is as pure as possible.

BIONZ Image Processor

The BIONZ Image Processor works in conjunction with the Exmor CMOS sensor with ClearVid array for pristine imaging. The BIONZ Image Processor provides Data Noise Reduction, Fast Image processing, and Data compression. In addition, the BIONZ Image Processor enables Sony’s Dynamic Range Optimiser for both video and still image capture. The higher processing speed also allows Dual Recording to capture still images while recording video footage.

Dynamic Range Optimiser

The D-Range (Dynamic Range) Optimiser function adjusts the exposure and contrast of an image to counter the effects of high-contrast shooting condition, allowing better picture reproduction. The D-Range Optimiser suppresses “blackout” in dark areas such as shadows and “whiteout” in bright areas such as skies. As a result, the footage appears more natural.

1920 x 1080 Full High Definition AVCHD Recording

1920 x 1080i FULL HD resolution gives your production exceptional high definition quality

64GB Internal Flash Memory

The built-in 64GB embedded flash memory can record and store up to 6 hours of high definition video footage (HD FX mode at 24Mbps), or up to 48 hours of standard definition footage (SD HQ mode).

Media Card Slot

The camcorder accepts a wide range of removeable media including: Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO-HG Duo media and SD/SDHC media (optional)

3.5″ Wide Xtra Fine TruBlack LCD Plus Viewfinder

TruBlack technology brings remarkably higher contrast and brightness to the camcorder’s 3.5″ Wide Xtra Fine TruBlack LCD display, delivering more natural, realistic colours and easier viewing in bright conditions by reducing glare. An adjustable 0.27″ colour viewfinder (201k) allows you to capture video and frame your shots with the LCD closed.

Assignable Dial

Get the most out of your camcorder with enhanced manual controls. The assignable dial allows for control of focus, exposure, white balance, iris, and shutter speed. Adjusting the iris lets you control depth of field, while shutter speed allows for control motion blur. There are a total of 6 settings available: Focus, Exposure, AE Shift, WB Shift, Iris control, and Shutter speed control.

Geotagging with Built-In GPS Receiver and NAVTEQ Maps

A built-in GPS receiver gives you the ability to view your current location on the LCD map display, as well as “tag” your shooting locations with GPS metadata. This metadata can be viewed using the Map Index function on the camcorder or once downloaded to your PC using the supplied PMB (Picture Motion Browser) software. Additionally, the receiver automatically adjusts your camcorder’s clock to the proper time zone.

Dedicated Shotgun Microphone and Headphone Inputs

The HXR-MC50E offers a supplied professional shotgun microphone and mount which coupled with the headphone input allows acquisition and monitoring of location sound. (Headphones not supplied)

Golf Shot

Building on the slow-motion capture capabilities of Smooth Slow Record on models such as the HVR-Z5E and Z7E, Golf Shot captures a few seconds of motion as a sequence of up to 22 still images, which can be viewed/printed individually or as a composite “sequence shot” image, great for analysing the nuances of a golf swing, tennis serve, and other fast action for sports science teaching and sports tutoring applications.

2x Faster Quick AF

With the improved autofocus (AF) system, Quick AF, the focusing speed is twice as fast compared to other Sony compact camcorders. Whether in bright daylight or in a dimly lit environment, Quick AF ensures fast, accurate, and consistent focus lock, enabling users to shoot in a wide range of scenes without missing any important moments. When shooting night scenes, conventional AF might struggle to focus, but thanks to the much improved AF algorithm in Quick AF, you can get that all important shot.

Intelligent Auto (10 iAuto modes)

Intelligent Auto mode goes a step beyond traditional auto modes by analysing your shot and then automatically selecting the appropriate settings from ten distinct scene modes: Portrait Mode, Smile Shutter, Backlight Control, Scenery, Night Scenery Mode, High Sensitivity Mode, Macro Mode, Baby Mode, Tripod, and Low Light Mode ideal for corporate or video diary applications where non-camera operators are shooting.

Film Roll Index

Film Roll Index helps you easily find desired clips. When using this feature, the camcorder previews the beginning of clips and can create clip indexes set at specified display intervals (3, 6, or 12 seconds and 1 or 5 minutes)

Direct Copy to External HDD without a PC

Store your content in a whole new way with the ability to copy content from your camcorder directly to an external hard disk drive (optional), all without a pc or mac. Your camcorder can also access content stored on the external hard drive for playback on an HDMI monitor or consumer TV, allowing you to use the camcorder’s handy playback features, great for viewing full HD rushes.

Smooth Slow Record

The Smooth Slow Record mode increases the frame rate from 50 frames per second (fps) to 200 fps, allowing you to capture 3 seconds of fast motion and play the video back in 12 seconds. This is a great tool for analysing a golf swing or a natural history applications.

12MP Digital Still Capture

12 megapixel still image capture lets you take stunning, high resolution digital photos while the Dual record capability lets you capture 8.3MP still images while shooting high definition video - so you can capture still images without having to switch recording modes.

Sony PMB (Picture Motion Browser) Software

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your content to DVD (optional), as well as being able to upload your rushes with just one click to popular video sharing sites.

Additional Creative Control and Workflow Features

* HDMI output
* Power on by simply opening the camera’s LCD display
* USB 2.0 provides an easy connection between your camcorder and PC for fast transfer into your NLE
* Record and zoom controls on LCD for more control and flexibility, especially for overhead or low angle shots
* Dolby Digital stereo recording with built-in zoom mic focuses on subject for clear dialogue and crisp, discrete sounds

ESTIMATED RETAIL is $1600 CAD, Delivery will Start in June 2010. Pre-ORDER yours today with Genesis/Matrix: 604-628-2528
For more info:

http://www.sony.co.uk/biz/view/ShowProduct.action?product=HXR-MC50E&site=biz_en_GB&pageType=Features&category=NXCamcorders

IN STOCK NOW AT GENESIS/MATRIX!

The AJA Ki Pro is a tapeless video recording device that records high-quality Apple ProRes 422 QuickTime files onto computer-friendly media. Because it features SD/HD-SDI, HDMI, and analog inputs, you can interface with virtually any type of camera you might own or rent. Enjoy monitoring flexibility through Ki Pro’s numerous simultaneous outputs, connecting to both professional and consumer monitors.

Ki Pro is portable and rugged; designed for real production environments. With the optional exo-skeleton it can sit below your camera-out of the way of your battery adapters, wireless mics and other accessories. Integration with your other production gear is seamless.

Ki Pro is intuitive to operate. Alongside the camera, the familiar VTR-like buttons provide immediate controls for basic operation. From a distance, use a web browser via ethernet or WiFi to control operations from a laptop or iPhone.

Ki Pro allows filmmakers, broadcasters, video professionals and prosumers to skip the process of re-rendering to an editing codec by giving immediate access to full raster edit-ready Apple ProRes 422 files directly from camera. Ki Pro records hours of media to a removable storage module. The device is a small, portable unit that can sit on a table, in a bay or mounted between a camera and tripod. Ki Pro is also ideal for on-set monitoring, providing instant access to multiple display devices simultaneously.

Core Ki Pro Features:

* Record hours of pristine Apple ProRes 422 QuickTime media to a removable storage module that offers built-in FireWire 800 for immediate  editing and file access on OSX.
* Record natively to Apple ProRes 422 and ProRes 422 HQ for full raster 10-bit 4:2:2 HD and SD.
* Bridge proprietary compression schemes by recording to the edit-friendly Apple ProRes 422 codec.
* Connect any digital camera via SDI or HDMI, or any analog camera with multiple input options.
* Convert in real time from SD to HD, or 720 to/from 1080, in full 10-bit quality.
* Extend client review capabilities with simultaneous recording to camera and to Ki Pro.
* Extend productive life of existing cameras and embrace future workflows with powerful conversion capabilities.
* Built-in WiFi and Ethernet for complete control via a web-browser, or iPhone.

MORE INFO:

http://www.aja.com/products/ki-pro/

IN STOCK NOW!

Call: 604-628-2553

or

Email: nathanh@genint.com

PMW-EX1R

The XDCAM EX PMW-EX1R is the direct successor to Sony’s first entry into memory recording – the PMW-EX1. The PMW-EX1R features a range of ergonomic enhancements of the EX1, including an improved hand grip, a one-push S & Q switch and a one-push Auto Iris button. Other enhancements include SD recording in DVCAM, a Cache Recording Function, an Image Inversion Function and an IR remote control receptor on the rear of the camcorder’s handle allowing remote control from both the front and the rear of the camcorder. The PMW-EX1R utilizes three 1/2-inch type Exmor™ CMOS sensors, each with an effective pixel count of 1920 (H) x 1080 (V). This technology delivers superior picture performance with full-HD resolution and allows the camcorder to provide an excellent sensitivity of F10 and a remarkable signal-to-noise ratio of 54dB. The PMW-EX1R produces truly exceptional images in 1080p, 720p and 1080i HD. The PMW-EX1R is equipped with a high-quality, high-definition Fujinon 14x zoom lens specifically designed to offer optimum picture performance and unprecedented functionality. The full Sony XDCAM EX line-up provides stunning HD picture quality and efficient nonlinear operation, expanding the creative possibilities in every type of HD video production.

MORE INFO:

http://www.sonybiz.net/biz/view/ShowProduct.action?product=PMW-EX1R&site=biz_en_EU&pageType=Overview&imageType=Main&category=XDCAMCamcorders

PMW-350

The XDCAM EX PMW-350 is the first Sony memory shoulder-mount camcorder, equipped with the cutting edge imaging technology of three 2/3 inch-type Exmor™ full HD CMOS sensors. These sensors (each with an effective pixel count of 1920 (H) x 1080 (V) gives the camcorder an excellent sensitivity of F12 and a remarkable signal-to-noise ratio of 59 dB. Additionally, the large 2/3 inch–type sensors can capture images with a shallower depth of field, giving users more freedom of creative expression. The PMW-350 is studio-configurable, with timecode in/out, genlock in, and HD-SDI and HDMI out and also features a DVCAM recording option. Designed to be very compact and ergonomically well-balanced, the PMW-350, with a main body weight of just over seven pounds, provides a high level of mobility and comfort in a wide variety of shooting situations. In addition, it has a low center of gravity, ensuring outstanding stability on the shoulder; and the PMW-350 is designed to be environmentally friendly thanks to its low power consumption of just 18 watts. The PMW-350K model offers customers a Lens Package, equipped with an HD lens with 16x zoom and a standard 2/3-inch bayonet lens interface. The full Sony XDCAM EX line-up provides stunning HD picture quality and efficient nonlinear operation, expanding the creative possibilities in every type of HD video production.

MORE INFO:

http://www.sonybiz.net/biz/view/ShowProduct.action?product=PMW-350K&site=biz_en_EU&pageType=Overview&imageType=Main&category=XDCAMCamcorders

SxS-1 Memory Card

Sony is enhancing the format with the launch of new series, SxS-1 memory card to give professional videographers even more recording flexibility.

The SxS-1 (SBS-32G1) is fully compliant with the ExpressCard™ industry standard and features high capacity and super fast data transfer speed. Videographers can store up to 32GB of footage – enough for up to 100 minutes of full HD 1920 x 1080 video at 35 Mbps or 140 minutes of 1440 x 1080 video at 25 Mbps.* Large data files such as high definition video can be transferred at up to 800 Mbps* - for efficient non-linear video editing. It’s also extremely compact and reliable to ensure faultless on-location performance in the harshest of environments. (*The speed is measured on XDCAM EX camcorder)

With its affordable price point, SxS-1 opens up exciting new opportunities in mainstream filming and demonstrates the commitment of Sony to support XDCAM EX with practical media solutions. Perfect for videographers looking to capture and edit in high definition at an affordable price.

Users can check the card life* on their PMW-EX1R and PMW-350 camcorders and even see an alarm when the data rewriting limit is reached. (*The new card is also long lasting with an approximately 5 year estimated life when recording at full capacity once per day.)

The SxS-1 will be available from December 2009. It will be fully compatible with the PMW-EX1R (launched December 2009) and PMW-350 camcorders. Existing XDCAM EX models (PMW-EX1, PMW-EX3, PMWEX30 and PMW-10MD) are also compatible following a firmware upgrade, available early 2010.

MORE INFO:

http://www.sonybiz.net/biz/view/ShowContent.action?site=biz_en_EU&contentId=1237476480035&parentFlexibleHub=1163430970071

MEAD-MS01 Memory Card Adapter

Some time ago, it was discovered that it was possible to use consumer SD memory cards in EX camcorders by using off-the-shelf adaptors. This can be made to work, but hasn’t always been reliable and has many limitations. Sony have now decided that they too will support the use of consumer memory cards by introducing their own adapter. This new adapter (MEAD-MS01) makes it possible to use Sony Memory Sticks in any EX camcorder. If you already have an EX1 or EX3 then you will need a firmware update before you can use the adapter and it is recommended that you use the high performance HX range of memory sticks of 4GB size or over. As this has come from Sony, you know that provided you use the recommended media it will work. However you do need to understand that you can only shoot at the standard frame rates, so no over or under-cranking. Also as you are using consumer media it is easier to corrupt your files. Having said that it would certainly be worth having one of these in your kit bag as a stand-by.

MORE INFO:

http://www.sonybiz.net/biz/view/ShowContent.action?site=biz_en_EU&contentId=1237476716938&articlesection=10

PXU-MS240

Sony’s first back up unit for SxS PRO™ is ultra fast with a write transfer speed of up to 600 Mbps for transferring 32GB of footage in just ten minutes.

MORE INFO:

http://www.sony.co.uk/biz/view/ShowProduct.action?product=PXU-MS240&site=biz_en_GB&pageType=OverviewFeatures&imageType=Main&category=VPM+Mobile+Storage

PXU-HC240

With high capacity of 240GB, no less than seven 32GB SxS PRO™ cards can be backed up on the HDD cartridge

MORE INFO:

http://www.sony.co.uk/biz/view/ShowProduct.action?product=PXU-HC240&site=biz_en_GB&pageType=Overview&imageType=Main&category=VPM+Mobile+Storage

http://www.sonybiz.net/biz/view/ShowContent.action?site=biz_en_EU&contentId=1237476734950&sectiontype=BC+News+XDCAMEX

RESERVE YOURS TODAY!

Call: 604-628-2553

or

Email: nathanh@genint.com

              Convergent Design nanoFlash

http://www.convergent-design.com/CD_Products_nanoFlash.htm

“The camera-mountable nanoFlash, a miniaturized version of the award winning Flash XDR, has two CF card slots and embedded audio support only (see Flash XDR for analog audio I/O + four CF slots). nanoFlash can be powered from a camcorder battery (6.5 to 20V) and records 1080i60/50, 1080p30/25/24 or 720p60/50 at full-raster (1920×1080i/p and 1280×720p) 4:2:2 MPEG2 at 50/100 Mbps (Long-GOP) or 100/160 Mbps (I-Frame only). As both a recorder and player, nanoFlash sports HD-SDI I/O as well as LTC-in, RS-232/485 (remote control) and a power/start/tally-light connector. High-quality MPEG2 video and up to eight-channels of embedded audio and time-code can be stored in the MXF format using the FAT32 file system. nanoFlash seamlessly records and plays back across the two CompactFlash cards.

32GB Compact Flash cards, available for US $135 each (about 1/10 the cost of other professional video cards), enable 140/70 minutes of record time of high-quality 50/100Mbps 4:2:2 footage (per load of two cards). (Note: bit-rates above 100Mbps require the 300X 16GB CF cards for US$216 each). Unlike Firewire based hard-disk recorders, which merely copy the native camera video quality, nanoFlash can encode a live camera’s “never-compressed” HD-SDI output to a much higher quality – higher bit-rate with less compression, eliminating most of the mosquito noise and blurring artifacts. Full-raster 1920×1080 (as opposed to 1440×1080 or 1280×1080) processing, coupled with 4:2:2 color (instead of 4:2:0), greatly improves horizontal resolution as well as keying and compositing operations. Unique features such as 24p pull-down removal, image flip, time-lapse recording and RAID1 redundant recording capability (automatic backup) further enhance the workflow.

nanoFlash eliminates the need for costly tape decks. A daisy-chain of up to four stackable Lexar Firewire-800 UDMA CompactFlash readers (total cost = US $240) is the only “deck” required. Editors now have direct access to up to 280 minutes of 50 Mbps 4:2:2 footage (four CF cards) from their NLE timeline, without copying to their hard-drive. High performance (330 Mbps read-speed), coupled with very low access times (0.4 mS) enable up to four streams of 50 Mbps playback from the NLE timeline.

“nanoFlash is a fantastic addition to virtually all HD-SDI based cameras, offering high-quality recording / playback and enabling a tapeless workflow on low-cost CompactFlash media,” noted Mike Schell President of Convergent Design. Additionally, finished projects can be archived by recording back to nanoFlash via the HD-SDI out from an NLE. The file(s) can then be copied from CF cards to a Blu-ray disk for long-term storage (a 50GB Blu-ray disk at US$35 holds 60 minutes of visually lossless 100 Mbps 4:2:2 Long-GOP video).

nanoFlash includes a special +5V output tap for powering HDMI ? HD-SDI (nanoConnect) or HD-SDI ? HDMI (nanoView) converters. These converters can be mounted on the backside of nanoFlash enabling recording from HDMI based cameras or playback to HDMI/DVI monitors and projectors for presentations, museums, and client review, etc.

nanoFlash can be further enhanced with an ASI I/O firmware upgrade (pricing TBD). ASI I/O (MPEG2 TS) enables use of nanoFlash in HD ENG/EFP (live news coverage) and video over IP applications. Programmable bit-rates from 17.5 to 100 Mbps easily support microwave and satellite transmissions.”

SALES:

nathanh@genint.com
604-628-2553

RENTALS:

kellys@genint.com
604-628-2528